Important Local SEO For Locksmiths Tips

The internet has completely changed the world. When it comes to doing business in modern times, SEO (Search Engine Optimization) is a crucial component. As with any other business, a locksmith website’s success depends on having good SEO practices.

A locksmith provides a crucial service that saves people from minor inconveniences such as getting locked out of a car, house, or business. In fact, if a customer locks their keys in their and they have to go to work, you could be saving their job!

No matter how good of a locksmith you are or how reasonable your pricing is, you will still have to utilize modern marketing strategies to reach your full potential.

For the best SEO for locksmiths, make sure to use location-based keywords because people generally look for the closest possible locksmith. Also, make sure to make your website mobile friendly, because locksmiths are often searched for on mobile devices. As with any other website, it’s important to have regularly updated content. Make sure to track your competition, to see what is working for them. Use social media to enhance your reach and consider using Google PPC ads. 

Once you have a good SEO process for your locksmith business, you will be on the path for growth. In this article, we will show you how to get your locksmith business to the top of Google.

Why Is SEO For Locksmiths Important?

With the rise of the internet and smartphone revolution, it’s become a whole lot easier to do business. So, that means that there is going to be a lot more competition. 

Modern search engines like Google make it really easy for people to search for the services that they need on their mobile devices. In this new landscape, you have to make sure that you do the right things to make sure your business is at the top of Google’s search results.

Most people only check the first page of Google. So, when a potential customer searches for ‘locksmith,’ they will ignore most of the results. It’s really only the top few that will ever be seen by most of your target market.

Because of this, if you want to be visible to your customers, it’s crucial that you need to get your business as the top result on the SERPs (Search Engine Result Pages).

How To Use Location-based Keywords While Doing SEO For Locksmiths?

When someone searches for a local locksmith, they are generally reaching out to them during an emergency and need the service as soon as possible. 

For these reasons, its important to keep in mind that your potential customers are going to search for terms that relate to their location. A customer will typically choose the best result that is closest to them. This is how local SEO works.

SEO For Locksmiths Sites

If you want to make sure that your business is exposed to local customers, it’s imperative to optimize your website’s keywords so that they are related to locksmiths and your customer’s location. 

For example, when building your content and selecting which key phrases to emphasize, ‘locksmith local listings Kansas’ will be much more effective than ‘locksmith businesses’.

I cannot stress enough how important it is to be location specific with your keywords. If you are, then your site will certainly attract more visitors.

Why Mobile-friendly Sites Attract More Customers?

In 2022, it’s important for any website to be mobile friendly. This is, however, much more important for a locksmith business. This is due to the fact that when someone needs a locksmith, it’s often during a crisis where they are using a phone to find help.

Remember, if someone is locked out of their car, house, or office, they simply have no way of getting inside to their computers. With this in mind, you can see why it’s so important for a locksmith website to be mobile-friendly.

In addition to these practical reasons for making a mobile friendly site, it’s also important for Search Engine Optimization. If your website is not responsive (able to seamlessly scale from desktop to mobile screen sizes), there is a significantly lower chance of your site getting featured on Google’s top search results.

Content Age Is Important

When a potential customer is looking for a local locksmith, they are going to choose a result on the first page. Generally speaking, it’s going to be the first or second result. So, to make sure you rank in the top spots and stay there, you are going to have to create fresh content.

The reason for this comes down to the fact that search engines want to see updated, relevant content. Its the most updated content that ranks in the top positions of search results. This is one of the many reasons that it’s crucial to have a blog. By regularly publishing and updating blog posts, you can ensure that your website gets crawled by Google.

What Is A Backlink?

A backlink is when another website refers to your website by using a link to your content. Search engines detect these backlinks to your website from other sources and depending on where it’s coming from and how many you have, backlinks are a huge driving factor for SEO.

Never purchase a backlink! Remember. No matter how tempting it may be, if you purchase backlinks, you could get blacklisted by Google and other search engines. So, to obtain backlinks properly, it’s important to enhance SEO for your locksmith site. 

If you make an effort into posting high-quality, useful content to your site, it will be only a matter of time before you start getting organic backlinks.

Is It Important To Track Your Competition?

Yes! Remember, there is more than one local locksmith in your area. So, if you feel like they are getting more business than you are, then it may be helpful to look into their SEO practices to see how they are achieving the success that you have been missing out on.

So, its always a good idea to check into your competitor’s website and take note of the keywords that they use. Also, make sure to take a look at their highest ranking keywords and whether or not they are running any PPC (Pay Per Click) campaigns. Its important to check out the quality of their content and look into how frequently they post on social media.

Reviews Are Powerful 

Word of mouth is extremely powerful and can work both for and against you, depending on your performance. In this day in age, it’s easy to leave a review. So, if you provide a service to a customer, they will more than likely post it somewhere. These reviews will drastically affect search performance one way or the other.

How Social Media Can Help My Business?

Social media can benefit your business in many ways. This new form of communication is one of the fastest and most effective ways to promote your locksmith business. Most people don’t realize that Google has a patented system that lets them understand social media interactions with a business.

How Social Media Can Help My Business?

An effective social media campaign takes a lot of time and effort. So, if you have it in your mind that Facebook and other social media will be a quick process for you, then get that thought out of your head right now.

Use Google PPC (Pay Per Click) Ads

Remember: Organic is not the only way. You can pay for traffic as well. Investing in a PPC ad campaign is how the best locksmith websites attract their customers. When potential customers click on these ads, they are directly taken to your landing page. Remember, with PPC campaigns you are charged for every click.

PPC ads are exactly what they sound like. They are ads you can pay for that will certainly drive traffic to your site.  You only pay when a user clicks your ad. Remember, you pay for every click, even if it does not lead to a conversion. 

Claim Your Map Listings

Make sure to register your business with Google maps so you get the most exposure in local searches. 

Get Creative With Your Keywords

Instead of just using the most basic and direct keywords, try to mix it up. You can do so by making sure to mention as many things as you can think of that are related to the target keyword. 

Make Your Keywords Local

Remember, no one is hiring an out of town locksmith. So, it’s crucial to make sure that your keywords target your specific local area.


The internet really has put us in a whole new world. SEO is more important now than it ever has been. These days, a business’s success hinges on its ability to make use of the internet in the most effective way possible. 

A locksmith is an important business to the community. Locksmiths provide emergency-level services that can really get you out of a jam. It’s important to remember, however, that regardless of how good you may be at the trade, if customers are not able to find you, they are not going to be able to use your services. 

When it comes to the best SEO for locksmiths, it’s crucial to use location-based keywords. This is because a locksmith is a highly local service. It’s important for any website to be mobile friendly, but it’s especially important for locksmiths because almost 100% of your site’s traffic is going to come from mobile devices.

Make sure to post regular, updated content on your website, as Google ranks pages based on ‘freshness.’ Finally, keep tabs on your competition’s websites, make good use of social media, and consider using Google PPC ads. 

We hope this article helped you set your locksmith website up for the best possible SEO performance. Thanks for reading!