Algorithms are constantly changing which makes it difficult to stay ahead. One way companies can keep up is through link building. Link building, an essential SEO strategy, increases the likelihood of your website ranking higher in search engine results pages.
Link building is a valuable technique to utilize in any SEO strategy. The use of links can be used to locate new, valuable pages on different domains which are similar to the one you are trying to rank your site’s content on and include those pages with your link structure.
The days of link building on the cheap are long gone. A few years ago it seemed like anyone could build links with some basic resources, but that is no longer the case. The competition is stiff and Google has become more aggressive in penalizing websites that pursue suspicious link building strategies.
Link building needs to be continually worked on throughout the life of the website, but it is an important part of any SEO strategy.
Link Building Strategies
- Directory submissions
- Local Citations
- Industry Forum Comments
- Press Releases
- Guest Posts
Securing Links Through Guest Posting (Most Popular)
Guest posts are also known as “contributor posts” and they are becoming more popular across the web. Guest posts are a great way for businesses to get their name out there while providing valuable information for potential customers. It is important to include some compelling and informative content in order to attract people who might not even know that your business exists.
What is the difference between a guest post and an advertorial?
An advertorial is a paid advertisement for a specific product, service, or company. The difference between a guest post and an advertorial is that a guest post does not have a financial relationship with the company. While, guest posts are usually written by someone who has been given permission to publish their writing on the company’s website.
As the lines blur between bloggers and advertisers, it can be hard to tell what is considered a guest post and what is an advertorial. Bloggers are often paid by companies to write content that is then published on their blog or social media page. Companies might also pay for these posts to appear on other websites with links back to the company.
What is the procedure for posting a guest article on another site?
Step 1:Link Profile Audit
The process of link building starts with analyzing the website to determine what kind of links are needed. The next step is to generate content that will attract other websites or blogs to provide backlinks for the client. Send Us a message so we can look at your current link profile and provide you with FREE advice.
For a new site that never did link building, the first step is to create a link profile. This includes identifying influential sites within your industry and getting them to link back to you.
Next, you need to build internal links by adding internal links across all pages on your site. Preferably, avoid linking up to sites with high amounts of competing traffic as this will only make it more difficult for you to rank.
Step 2:Creating High Quality Content To Be Published On Other Sites
This may seem like an easy step. However, many website owners are very selective, which content they allow to be published on their site. The only way they would agree to link back to your site, would be if you truly provided high quality long form content.
Our agents have close connections with many websites owners, so we know how to get content approved for publication quickly.
Step 3:Reaching Out To Site Owners
Blogger outreach, or blogger marketing is a strategy for getting your message out by tapping into the reach and influence of bloggers. Bloggers reach an audience that is both more engaged and more targeted than sites like Facebook and Twitter, which means they’re the perfect way to get your story in front of potential customers.
Websites won’t find you easily at first, so we must do manual outreach. As link builders, a lot of the time is spent doing outreach to websites in order to get them to link back to your site. This is done by looking up contact information for the people who would be in charge of content on that website and then emailing them with a personalized message.
Lots of times these messages will also include a link back to the website that they’re trying to promote.
Our Agency has many websites, on “speed dial”. Naturally, it is easier for us than it would be for a small business owner doing it in house. However, It is still possible, if you are willing to trade your time for lesser cost.
For a new site that never did link building, the first step is to create a link profile. This includes identifying influential sites within your industry and getting them to link back to you. Next, you need to build internal links by adding internal links across all pages on your site. Preferably, avoid linking up to sites with high amounts of competing traffic as this will only make it more difficult for you to rank.
Do guest posts have any SEO benefits?
Everyone wants access to Google’s coveted first page rankings. But is there any SEO benefit for guest blogging? There are many benefits to guest blogging, but the key for marketers is to make sure that they are writing content that people will actually find useful. Guest posts should be used as a way to build authority and social proof in the space. The person who wrote this post just found his post on the 3rd page of Google for “social media marketing.
Guest posts are a great way to increase your brand’s visibility in the eyes of readers. There are few SEO benefits to guest posting, but the biggest benefit is the opportunity for content marketing. It is important to be strategic with placement in order to get the most out of your post. Guest blogging should be used to promote your brand in an honest and genuine manner.
Securing Links Through HARO Method
HARO is a free service that provides journalists with sources for stories. Journalists reach out to the site and set up queries, which are then answered by members of the public. The journalist can review their responses, and contact the source if they would like more information.
HARO, or Help a Reporter Out, is a great resource for any company looking to gain publicity through press releases. It allows you to answer questions from journalists in hopes that they will use your company(brand mention and/or a link) in their articles. HARO does have some rules, one being that reporters are not allowed to send more than two emails without receiving a response.
Several techniques for link building have been created to help companies increase their web presence, but HARO stands out because it provides a way for businesses to gain exposure in a cost-effective manner. HARO has been around since 2006 when it was launched by Peter Shankman.
Securing Links Through Directory Submissions
Directory submission is the process of submitting your website to industry directories. This is not something that will happen automatically, but it is a very important part of your SEO strategy. Directory submissions are one of the oldest forms of online marketing, and are usually cheaper than any other link building method. They are also less targeted, because they only a specific audience, who may be interested in your products or services.
Securing Links Through Press Releases
One way to build links that is both free and very effective is sending press releases. They’re easy to create, they can be used for all types of industries, and they’re seen as high quality content by Google.
Not only do they help to get your message out to the general public, they are also a great way to get links to your website or increase brand awareness.
However, before you draft your press release, it’s important to know who you’re targeting and what angle you want your story to take. As with any link strategy moderation is key. Also, it is important to use the right anchor text. One of the best ways to make sure you’re linking the right way is by making sure that you’re using the right keywords in your press release.
Recently, Google has been accused of favoring content that is submitted through press releases, therefore, it is important to make sure you are submitting content that is relevant and will help your SEO efforts.
In conclusion, if you are looking for a way to increase your site popularity and boost your search engine rankings, then consider investing time in link building.
Link building is a great way to increase website traffic and rank higher on search engines. If you’re looking for a new way to promote your business, this is something you should consider immediately.