Link Building

How Many Backlinks Per Day is Safe?

Backlinks are a critical part of any website’s success. Not only do they help your domain rank higher, but they also provide more exposure for your site and can increase the number of conversions you see daily. On this page, we will discuss how many backlinks per day are safe to build and everything else you need to know about this topic.

How Many Backlinks Per Month is Safe?

First things first, there is no easy way to answer this question. Imagine creating an immensely unique and innovative product and selling it on your own website. You might immediately get thousands and thousands of natural and organic backlinks overnight. To think that there would be a penalty for having a great product and a popular website that explodes from day one would be a little far-fetched.

On the other hand, let’s imagine that you are a brand new e-commerce site selling an average product at competitive prices. Even though your website might be very well designed and have great content, Google might not rank it high because there is no indication of authority or trustworthiness. So what does this mean? It means that the number of backlinks you have will depend mainly on your website and product quality.

Let’s imagine that you are the latter, trying to build your authority consistently and subtly. If this is the case, experts have recommended building around ten backlinks a day, with over 300 a month being a good number to try and reach. It would be best to track your ranking progress using Google Search Console constantly. When monitoring your backlinks, use a premium tool to stay on top of your own progress and how it matches up with competitors.

Can You Get a Penalty for Adding Too Many Backlinks Too Quickly?

Nowadays, Google is getting smarter and wiser. They can often understand which websites are providing valuable content for their users and which ones aren’t. They do this by using various metrics such as bounce rates, time on site, and the number of pages visited.

Not to mention, algorithms and AI are increasingly becoming better at noticing the type of backlinks you are putting on your site (PBN, web 2.0, guest posts, etc.) and if something fishy is happening.

If you do not have a long history or authority with Google, being overly aggressive with your backlinks could result in a penalty that lasts several months to years, depending on the type of backlinks you receive. For this reason, try to limit yourself to 10 backlinks a day until you start to notice your rankings going up naturally.

Can You Have Too Many Backlinks?

If you have a genuinely good website and product, you should not worry about having too many backlinks. In fact, this could actually result in higher domain authority and better rankings over time.

That being said, if you are trying to artificially inflate your website’s ranking or gain links from low-quality websites, then you might be penalized by Google.

How Many Backlinks Do You Need?

The number of backlinks you need to rank for a competitive keyword and niche will vary, depending on the type of backlinks you receive, the niche your website is in, the competitiveness, and much more. You will typically need a high level of authority to rank for competitive keywords. If you are lucky, backlinks are the only part of the equation.

Let’s imagine that you are selling an average health and wellness product available just about anywhere locally. In this case, your search engine competitors will likely consist mainly of high authority businesses such as Amazon, eBay, Alibaba, and so on. This will make it difficult for you to get visibility on the first page.

Can Backlinks Hurt Your Site?

As we mentioned, Google is getting smarter and better at identifying which links are natural and which ones aren’t. This means that if you try to add backlinks from low-quality websites such as PBNs or web-based directories, Google might notice what you are doing.

Thankfully, the risk of getting penalized is minimal if you only add a few high-quality links each day. In addition, Google will likely not do anything to penalize your site unless you are involved in phishing, malware, or other nefarious activities.

How Long Do Backlinks Take to Work?

Generally speaking, backlinks won’t be taken into account until they have had a chance to “age.” This means that you might not see any positive movement in your website’s ranking for several weeks or even months, especially if you are trying to rank for a highly competitive keyword.

Typically, the golden rule is that backlinks will take effect ten weeks after they are created. Keep in mind that this is general information, and you might see results sooner or later depending on the type of backlinks you receive.

How Much Do Backlinks Matter?

Some websites can rank on the first page without any backlinks. Then, some will need 1000s to rank for one keyword.

For example, if you are trying to rank for a very competitive keyword such as “best smartphones” or “buy shoes online,” then it will be nearly impossible to see results without having a ton of high-quality backlinks and site authority.

However, if you rank for longtail keywords like “good smartphones that are cheaper than the iPhone 8” or other less competitive keywords, you might find that backlinks are not as important.

Are Backlinks Good for SEO?

Backlinks are only a small part of SEO, but they are still an essential part of the process. When combined successfully with other SEO methods, backlinks can be a powerful way to increase your website traffic. Here are some of the factors used for ranking in the Google algorithm:

  • Site Authority
  • On-Page SEO
  • Off-Page SEO (backlinks)
  • Internal Links
  • Mobile Friendly Site
  • Page Speed
  • Quality of Content

You ​will need a high-quality backlink profile, site authority, and on-page optimization to rank for any keyword. If you can check all of these boxes, you have an excellent chance to rank for your desired keywords

Can You Rank Without Backlinks?

As we mentioned, you can rank without backlinks, but it can be challenging. Backlinks are an essential part of SEO, and they will be taken into account in 2021 more than ever before.

If you have a high-quality website in a targeted niche with good on-page optimization, then you might find that your rankings go up naturally just by publishing new content each week. As your reach spreads, you will also start to generate organic backlinks and get higher rankings.

How Many Backlinks Should I Create Per Day? Suggestions

A good general rule of thumb is to try and aim for around ten backlinks a day if you want to be on the safe side. Remember, though, that you might only see results after several weeks or months. Here is an estimate on how many links you should build a day, depending on your websites domain authority (DA):

Backlinks 0 – 3 per day 4 – 6 per day 7 – 11 per day 12 – 20
0 – 5 DA Safe Safe Minimal Risk Slightly Risky
5 – 30 DA Safe Safe Safe Slightly Risky
35 DA and up  Safe Safe Safe Safe


It is also important to remember that backlinks are not everything when it comes to SEO; site authority and other factors matter too! Here are some further suggestions that you should keep in mind when creating backlinks to your website:

Consider Competition

Your competition is the websites that rank for the same keywords you want to rank for. If you want to rank for very competitive keywords, it is vital to have many high-quality backlinks. At the minimum, try to get as many backlinks as possible, have higher quality content packed with keywords, and be patient while waiting for results to come.

Consider Quality

The quality of your content is one thing to keep in mind. You will need to have informative and high-quality content that helps people. Otherwise, your bounce rates will soar through the roof, and it will be apparent to Google that a particular page isn’t that useful for search engine users.

You should also be wary of the sites you are getting links from and the type of backlinks you are getting. Remember that it is challenging to fool AI with trash backlinks that are not organic. Therefore, try to get high-quality links organically or through other suitable methods like guest posting & content syndication.

Consider How Many Backlinks You Already Have

If you already have a sizeable number of backlinks for a particular post and find that you are in the top 10 for your targeted keyword, then you might not feel the need to continue adding in more backlinks. After you win, you don’t generally need to keep kicking the enemy while they are down.

You Want to Appear Organic

Remember that your backlinks are supposed to seem organic and natural to the Google bots. Therefore, you should not have a backlink profile full of spammy websites and guest posts. Otherwise, it will be very obvious to Google bots that your website isn’t actually authoritative or beneficial for anyone except yourself.

Quality Over Quantity

Finally, the most important rule to remember is that quality always beats quantity. Try to get a few high-quality backlinks rather than dozens of low-quality ones. This will help your website rank higher and look more authoritative to Google bots.

Final Thoughts & Summary

Backlinks are only a tiny portion of what it takes to get ranked on Google. As mentioned, you will also need to have high-quality content that is packed with keywords, proper on-page optimization, domain authority, and even potentially much more. Remember that nobody can promise first-page rankings due to the changing nature of Google’s algorithm. Still, if you focus on creating high-quality content that helps people while building backlinks, then you will see improvement over time.

A good general rule of thumb is to try and aim for around ten backlinks a day if you want to be on the safe side while still keeping an aggressive stance. Remember, though, that you might only see results after several weeks or months. For best results, use Google Search Console and a premium tool for tracking your backlinks.