If you want to improve your plastic surgery website and increase its chances of organic ranking based on a set of predetermined searches, then you’d greatly benefit from SEO. Understanding how search engines work and using SEO strategies on your website, you can see increased traffic and improved visibility in organic search engines such as Google.
If you’ve been noticing that your plastic surgery website isn’t showing up as high on Google as you’d like, or not at all, then it’s time you look into better SEO. Sure, your website may provide an abundance of information for the patients you already have, but what about attracting new patients? Your website should be your most powerful marketing tool, especially for plastic surgery.
With that being said, here is a detailed article explaining how you can increase website traffic and higher ranking in Google with SEO tactics.
Does A Good SEO Strategy Mean A Positive ROI?
SEO and ROI are two concepts that go together. Calculating your SEO’s return in investment may not always be accurate, but the ROI is higher than you may think. There are various factors that play a role in the success of your SEO, but the long-term ROI that the SEO marketing strategy offers is undeniably valuable. This is why SEO is still one of the most used methods used to bring growth to grow your website and organic results.
You may be curious as to how your SEO efforts are providing ROI. There are actually various indicators that SEO ROI is more than any other method of digital marketing.
Approaching SEO for Cosmetic Surgeons
If it’s done properly and consistently, SEO can greatly impact your business. SEO is the main contribution to the size and quality of the traffic that is directed to your website, the amount of engagement with your content, the ease of it, and your brand visibility and ranking.
Furthermore, SEO can bring trust to the credibility and authority of your brand. It can also have an effect on how efficient your ad performance and customer care departments are. Below we will share some revenue streams that SEO can have an impact on and how it contributes to your business.
One of the most important factors for ranking is website authority. Using backlinking or links from other websites to yours tells search engines, such as Google, that your content is trusted by other sources. This helps build authority immensely.
There are plenty of strategies and techniques that can help generate authoritative backlinks, but it all comes back to your content being good enough to link to.
This is the first step before conversion. The main goal of SEO is to drive traffic to your website in order to drive conversions. If optimization is improved, this leads to better rankings on SERPs, which will bring traffic to your website. However, traffic isn’t always enough.
Okay, so now you have visitors on your website, this is a great first step. Next, you need to engage them to convert. User experience is a great factor in SEO. The engagement with your website should be enjoyable and efficient.
You should be aware that even though a conversation is an engagement, not all engagements are conversations. An engagement can involve simply browsing your website, reading and watching content, completing forms, and clicking on call-to-actions. The engagement should be easy, smooth, and enjoyable in order to obtain revenue in the future.
The key to Organic Search is Search Engine Optimization. It makes a direct impact on your visibility on SERPs. This gives you a good idea as to how well your website is performing in Organic Search results. If a potential customer can’t locate your website or content, they can’t engage with it. This is why it’s important to make your website visible. If potential customers can’t find your website or content, they won’t be able to engage with it, therefore can’t convert. If they can’t convert, they may convert with competitors who are more easily found.
Guest posts, or guest blogging, is the act of writing content for another company’s website. Generally speaking, guest bloggers will create content for similar blogs within their industry to attract traffic back to their website and boost their domain authority using backlinks to high-authority domains. Additionally, it increases the brand’s credibility and awareness while building relationships with peers in their industry.
In short, there are two types of ROIs. These are Anticipated ROI and Actual ROI. Anticipated ROI is a projected ROI. This is an estimate of the return that may be generated from the investment. Projecting SEO ROI is important as it not only provides the anticipated ROI but helps companies understand what they can expect to gain from SEO efforts. Not only that, but it also helps understand how much they are going to need to spend in order to expect any type of result.
Actual ROI is the actual return that is generated, minus the initial investment that was spent. Once the campaign or agreed-upon time frame has ended and results are measured and reported, the return is calculated. The actual ROI is then compared to the Anticipated ROI to determine whether the set goals were met or exceeded. This will then have an influence on whether or not further investments are made in SEO.
Need Help With SEO For Plastic Surgeons?
If your plastic surgery website is struggling and you’re looking for ways SEO can increase organic search results, then we’ve got some helpful tips.
Mobile-Friendly Website Is Your Friend
If website isn’t mobile-friendly, this could be one of the reasons why your website isn’t performing well. Over 50% of website traffic now comes from mobile devices. So if your website isn’t mobile-friendly, then you’re going to be missing out on all of that traffic.
Website speed is another factor in Google Search. If your website is slow, then it’s less likely to appear at the top of Google search results. You can test your website speed for free on Google’s page speed insight.
Landing Page Optimization
If your website’s landing page or URL doesn’t include keywords, you’re not going to rank well. If there are no keywords, Google can’t clearly determine what your website is about. Also, is there a site menu? Is your website easy to navigate? You have to make your website easy for Google and visitors to find the information needed.
No Keyword Stuffing!
Keyword stuffing is when you use too many keywords too many times. This is a huge red flag to google that your website is over-optimized. This can also be called a “black hat”. Rather, use synonyms. Rather than using “plastic surgeon” over and over, consider using alternate phrases such as “cosmetic surgeon” or “plastic surgery center”.
Create Great Content
As with any industry, you need to give the customer what they’re looking for. When they come to your website to research cosmetic surgery, they want the information. Does your website give them that? Your website needs great content so it has to provide the information patients need. Not only that, but the content has to be easy to navigate and well-presented.
It’s been reported that Google’s algorithm uses Google reviews as a factor for ranking. If somebody were to search for a plastic surgeon near them, it makes sense that Google would choose to display plastic surgeons with five stars as opposed to one star. It’s unfortunate that patients can leave just one star and it will play a factor in ranking. Not only that, but those reviews are almost impossible to remove.
Consider an SEO Specialist
Surgeons who specialize in certain procedures usually gain better results. It makes sense that the more you perform a procedure, the better you are at it. There are specific services that specialize in SEO for plastic surgeons that can help get you to the top of Google results pages.
How Much Does SEO For Plastic Surgeons Cost?
We’ll be straightforward with you. On average, businesses can expect to spend around $5,000 per month on SEO and Google Ads can cost much more depending on keyword strategy and budget. It may seem like a lot, but you have to remember that these costs are of long-term value. It’s important to remember that SEO takes time.
So why should you make the investment in SEO? Because if you don’t, you’ll be missing out on an extraordinary amount of traffic. Since 51% of all website traffic comes from organic search and only 10% from paid search, you should consider SEO.
We hope that this information has helped you gain a better understanding of SEO for plastic surgeons. It’s not an easy task to accomplish for some, but if you use SEO properly and make the initial investment, you may find your website gaining more traffic and gaining more ROIs.
It’s important that all technology, content, and media should be planned, tested, measured, and optimized. SEO is always evolving, as are consumer needs.